When it comes to attracting customers, businesses must put their best foot forward—investing heavily in digital marketing and the content created to achieve it. Studies show that digital marketing budgets have increased significantly in recent years, but one aspect that’s often overlooked is the importance of visuals.
“We’re seeing a lot of businesses focus on creating written content, whether it’s blog posts or eBooks, but what they don’t realize is that people are more likely to engage with visuals,” says Jessica Smith, a senior marketing strategist at TopRank Marketing. “It’s important to remember that when trying to attract customers online, you must be visually appealing.”
Visual content can attract people more than written content because it’s more engaging and shareable. Research has shown that people are more likely to remember information when it’s presented to them in a visual format.
Here are a few ways to help you utilize visual content for your marketing efforts.
Use Images
Images in a blog post are welcome additions that can help break up the text and add some personality to your content. Use high-quality images relevant to your topic and ensure they’re appropriately sized for the web.
Including an image with your blog post can also help improve your SEO efforts since Google’s search algorithm now includes a ranking factor for images.
Videos are another great way to add visuals to your content marketing mix. You can use videos to show off your product or service in action, give customers a tour of your facilities, or even create a short, entertaining clip that will get people talking about your brand.
People love watching videos, so you must include them in your content strategy. Videos are a great way to show off your product or service and can help humanize your brand.
If you’re unsure where to start with a video, try creating a short customer testimonial or how-to guide. These types of videos are easy to produce and can be very effective in promoting your business.
Utilize Social Media
Social media is a powerful marketing tool that can help you reach a larger audience and create more meaningful connections with potential and current customers.
When using social media, post visual content that will grab people’s attention, this could include product photos, infographics, images from recent events, or even short videos.
Remember that people get attracted to visually appealing content, so make sure your social media posts are eye-catching and relevant to your target audience.
Including visuals in your digital marketing content is essential to attract and engage customers. Use images, videos, and infographics to make your content more engaging and shareable. And don’t forget to utilize social media to reach a larger audience.
If you need help getting started, contact a digital marketing agency specializing in creating visually appealing content. The right agency will have the experience and knowledge necessary to develop a content strategy to help you achieve your business goals.
Create Videos
Sometimes, an image or a social media post is not enough to attract customers. They might want a story, which written blogs usually excel at for content. However, videos are the next best thing to tell a story.
Your customers might want to see your products in action or how your services benefit them. A video is worth a thousand pictures and will show potential customers what you have to offer without overwhelming them with a bunch of text.
Videos can also help humanize your brand and make it more relatable to potential customers. Showing the faces behind your company can help build trust and connect with your audience.
When creating videos, keep them short and to the point. People have short attention spans, only spanning a few seconds before moving on to the following content. As a result, you must ensure your message gets across quickly. And don’t forget to include a call to action at the end of your video so viewers know what they can do next. If you want to execute a marketing video flawlessly, you should consider hiring a digital marketing agency specializing in videography. They have professional videographers who can help you create high-quality videos that tell your brand story and showcase your products or services.
You might have to dedicate more resources and funds to creating videos, but it will be worth it when you see the results.
Final Thoughts
Including visuals in your content is essential to engage and attract customers. Use images, videos, and infographics to make your content more shareable and engaging. And don’t forget to use social media to reach a wider audience. Your in-house marketing team should have the skills and knowledge necessary to create visuals to help you achieve your business goals. If not, consider hiring a digital marketing agency specializing in creating visually appealing content.
